Performance Racing Industry (PRI) has named Doug Bresnahan as Managing Director, bringing nearly two decades of commercial leadership from professional motorsports to one of the industry's most essential organizations.The managing director will oversee PRI's daily operations, including the annual PRI Show and profit-and-loss accountability, as the organization builds on a...

Fresh off her monumental win of the 2025 Women in Motorsports MX-5 Cup Scholarship, 19-year-old Charlotte Traynor joins The Creative Drive podcast from the PRI Show!Charlotte opens up about her unconventional journey into racing—from a family of pilots to a competitive gymnast—and the moment she knew a race car was...

The inaugural RACER Creator Awards presented by Dunlop lit up the LA Auto Show on Thursday night, bringing together the automotive world’s most innovative creators, filmmakers, storytellers, and community builders. Despite the rain, the KYB Red Carpet Car Show attracted numerous high profile cars including the KYB Tundra equipped with...

RACER Media & Marketing is proud to announce a major new partnership with Performance Racing Industry (PRI) that expands the reach and impact of the RACER Creator Awards and strengthens support for the rapidly growing creator community within automotive and motorsports. As part of this collaboration, PRI becomes the exclusive...

Michael Good, President, Performance Racing Industry (PRI), has joined the lineup of featured speakers for the 6th Annual Race Industry Week, taking place Monday through Thursday, December 1–4, 2025. No charge to attend. Click here to register.Race Industry Week is brought to you by EPARTRADE and RACER. For more information,...

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with...

After three highly successful Summits in Nashville, Charlotte, and Phoenix, Women in Motorsports North America has announced that the fourth annual Women with Drive Summit — Driven by Mobil 1 (WWD IV) will take place December 9-11, 2024, at the Indiana Convention Center in Indianapolis, IN, to kick off PRI...

Flatrock Motorsports Park and Motorclub, the new road racing complex now under development in Cumberland County, Tenn., has announced a partnership with Radical Motorsport, promising to collaborate as the facility gears up to its 2024 grand opening.Designed by Tilke Engineers & Architects, Flatrock Motorsports Park will feature a 5.9-mile, 34-turn...

My guest on episode 76 of Inside the SCCA is one of the key people SCCA racers go to when it comes to race tires. He's Jay Chapman, the Sales Account Manager; Global Race Tires at the Goodyear Tire & Rubber Company. We talked about Goodyear's commitment to sports car...

Performance Racing Industry, the racing industry advocacy group, will open the doors of its shiny new 42,500 sq. ft. Membership Headquarters in Speedway, Ind., on May 26 with a ribbon-cutting ceremony and grand opening celebration.The 4:00 p.m. invitation-only affair, which comes just in time for this year’s Indianapolis 500, will...